Discussion : Permissionless Expansion of Ghosts World/Fragments : Anecdote

[David]

Title : Permissionless Expansion of Ghosts World/Fragments : Anecdote

Abstract

This agenda suggests the idea of settling the precise direction where GhostsProject DAO should head to by expanding the story of Fragments, which is the backbone of entire GhostsProject world, through the DAO structure that enables (thanks to blockchain) permissionless participation of community members who want to contribute and become part of the story.

Motivation

Decentralization is inefficient from nature as it chooses three core values of censorship resistance, trustlessness, permissionlessness over efficiency ; thus it requires clear answer of why we need decentralization and how we are going to utilize these core values.

DAO is new form of organization that leverage these core values of decentralization in order to build entity/community where governance (decision making process) is not owned by centralized group of people but open to everyone who has aligned vision. But other than literal and conceptual definition of DAO, the practical term and execution/operation process of DAO has been largely undefined and tend to be somewhat ceremonial term as many projects choose DAO as their organizational structure but ended up neglecting specific justification of “why it has to be in decentralized form”. GhostsProject was no exception from it. Well, more precisely we did have “Why it has to be DAO” but has been lacking of “so how we are going to do it”.

After many trials and experiments since the birth of DAO, there was one clear agenda aroused that needs to be resolved ; “so why really DAO?.

Fostering art and encouraging community participation in executing this in DAO form is “ideally great” but the questions are “is it worth it to choose DAO structure with this somewhat vague established goal?”, “Can this be in other organizational structure?”.

Without answering this questions and settling more specific direction/goal of DAO, “Decentralization” is just great ceremonial post (Clarification, this is not the problem that only GhostsProject is facing but many other DAOs do).

Permissionless Expansion of GhostsProject Fragment : Anecdote

I would like to propose for DAO to focus on expanding the story of Fragments, the backbone and history of entire GhostsProject world.

Unlike traditional IP structure where fans/community are passive entities when it comes to the expansion of IP’s story as there is no permissionless and trustless entry point, under DAO structured IP can provide the environment where community can have a say and total soverignty on the world of their favorite IP.

As GhostsProject has the concrete world based on Fragments that is undoubtably one of the most comprehensively structured story in Web3, applying DAO structure to give community sole power to control this story by expanding and deciding the branches of it through Ghosts NFT can create vicious cycle that leads to richer and more innovative contents of expanded Fragments which can attract broader audiences into Ghosts community, which will eventually increase the value of Ghosts NFT as governance token and art itself.

One of the example is recent Mr.Oneday’s art → GIP 29 : 5-cut cartoon to bridge inbetween ghosts project and the burning soul

Community participation isn’t the new concept but blockchain enables the concept even a step further.

One of the great example that we can refer to is “SCP Foundation”.

SCP Foundation is simply a fictional secret organization where its world is fostered by collaborative-writing wiki. First launched back in 2008 and being operated for 15 years, SCP foundation and its community has been expanding its world through community driven writings/tales including many diverse genres such as horror, science fiction, fantasy, and etc.

Fans/community can write and create on SCP Wiki, which is the lending page for SCP foundation and available in 16 languages, not only limited to the written stories but in various form of media such as comics, video games, and animated short films.

Why SCP Foundation has been successful and sustainable with community engagement?

1. Ceative Freedom: Contributors have a wide latitude to create content, as long as they adhere to the established lore and guidelines. This fosters a sense of ownership and engagement among community members.
2. Collaborative Environment: The wiki format allows for collaborative writing and editing, with an active forum for discussion, feedback, and improvement of the content.
3. Decentralized Governance: The SCP community operates with a decentralized power structure. Although there are administrators and moderators, the community as a whole has a significant say in major decisions.
4. Strong Cultural Foundation: The SCP Foundation has a rich and expanding lore that provides a cohesive thematic base for contributions, enhancing continuity and the shared universe’s believability.

I believe that GhostsProject already satisfies #3 and #4 with DAO Voting System and Story/Culture that have been built through Mr.Misang’s art and community driven events.

What we have to do in order to fulfill #1 and #2 is that defining structure that artists and community can permissionlessly participate in the expansion of Fragments by amplifying their creativity and collective effort.

How?

Fragment is currently made of total 187 cuts where each of them is unique NFT. Detailed visual or front end UI of how expanded Fragment will be exhibited is tbd but we can imagine a structure something similar to this.

Other than defined story of 187 cuts in Fragments, any artists can create additional cuts for Fragments and upload a proposal for their cuts to be official part of Fragments. More precisely, those cuts are not to be included in between existing Fragment cuts but rather becomes branch of Fragments and become official “anecdote” of ghosts world. Something like this,

For example, Mr.Oneday’s art Economist Ghost can be one of the official ghost character/persona that has his own story and anecdote within the GhostsProject World. As more artists participate in this process, we end up getting more branches and Ghosts World become more richer/vibrant.

Yes, this is very roughly drafted idea and more details need to be discussed such as the onboarding / voting process of Fragment expansion arts, website rebranding, and etc. However, if we can settle the clear direction of how GhostsProjcet DAO can utilize the enriched Fragment, I believe it can be one of the most recognizable and sustainable cases within NFT/Art scene.

Please share your thoughts what you think on this idea and any further ideas are welcomed.

[lovewelchs]

제목 : 고스트 월드/프래그먼트의 무허가 확장 : 일화

Abstract

본 아젠다는 고스트프로젝트 전체 세계의 근간이 되는 프래그먼트의 스토리를 블록체인을 통해 기여하고 스토리의 일부가 되고자 하는 커뮤니티 구성원들의 무허가 참여가 가능한 DAO 구조를 통해 확장함으로써 고스트프로젝트 DAO가 나아가야 할 정확한 방향을 정립하고자 하는 아이디어를 제시합니다.

동기 부여

탈중앙화는 검열 저항성, 무신뢰성, 무허가성이라는 세 가지 핵심 가치를 효율성보다 우선시하기 때문에 본질적으로 비효율적이며, 따라서 탈중앙화가 왜 필요한지, 이러한 핵심 가치를 어떻게 활용할 것인지에 대한 명확한 해답이 필요합니다.

DAO는 이러한 탈중앙화의 핵심 가치를 활용하여 거버넌스(의사결정 과정)가 중앙집권화된 집단에 의해 소유되지 않고 비전을 가진 모든 사람에게 열려있는 법인/커뮤니티를 구축하는 새로운 형태의 조직입니다. 그러나 DAO에 대한 문자적, 개념적 정의 외에 실질적인 용어와 실행/운영 프로세스에 대한 정의는 거의 이루어지지 않았고, 많은 프로젝트들이 조직 구조로 DAO를 선택했지만 '왜 탈중앙화 형태여야 하는가’에 대한 구체적인 당위성에 대해서는 소홀히 하는 경우가 많아 다소 요식적인 용어가 되는 경향이 있었습니다. 고스트프로젝트도 예외는 아니었습니다. 더 정확히 말하자면, "왜 DAO여야 하는가"는 있었지만 "그래서 어떻게 할 것인가"는 부족했습니다.

DAO가 탄생한 이후 수많은 시도와 실험을 거치면서 해결해야 할 한 가지 분명한 의제가 떠올랐고, 그것은 바로 "왜 정말 DAO인가?"였습니다.

예술을 육성하고 커뮤니티의 참여를 독려하여 이를 DAO 형태로 실행하는 것은 "이상적으로는 좋은 일"이지만, “이렇게 다소 모호한 목표를 설정하고 굳이 DAO 구조를 선택할 가치가 있는가?”, "다른 조직 구조에서도 이런 일을 할 수 있는가?"라는 질문이 생겼습니다.

이러한 의문에 대한 답과 보다 구체적인 DAO의 방향성/목표가 정해지지 않는다면 "탈중앙화"는 요식행위에 불과합니다 (참고로, 이는 고스트프로젝트만이 직면한 문제가 아니라 다른 많은 DAO들이 직면한 문제입니다).

고스트프로젝트 프래그먼트의 무허가 확장 : 일화

고스트프로젝트 세계관의 근간이자 역사인 프래그먼트의 스토리를 확장하는 데 집중할 것을 DAO에 제안하고 싶습니다.

기존 IP 구조에서는 팬/커뮤니티가 진입장벽이 없어 IP의 스토리 확장에 있어 수동적인 주체가 되는 것과 달리, DAO 구조에서는 커뮤니티가 자신이 좋아하는 IP의 세계에 대해 발언권과 주권을 가질 수 있는 환경을 제공할 수 있습니다.

고스트프로젝트는 웹3.0에서 가장 포괄적으로 구성된 스토리 중 하나인 프래그먼트를 기반으로 한 구체적인 세계를 가지고 있기 때문에, DAO 구조를 적용하여 커뮤니티가 고스트 NFT를 통해 이 스토리의 가지를 확장하고 결정하여 통제할 수 있는 권한을 부여하면 확장된 프래그먼트의 더욱 풍부하고 혁신적인 콘텐츠로 이어져 더 많은 관객을 고스트 커뮤니티로 끌어들이는 선순환 구조를 만들 수 있으며, 이는 결국 거버넌스 토큰이자 예술 자체로서의 가치를 높여줄 수 있을 것으로 보입니다.

최근 미스터 원데이의 아트 → GIP 29 : 5컷 만화로 고스트 프로젝트와 불타는 영혼을 연결하는 것이 그 예입니다.

커뮤니티 참여는 새로운 개념은 아니지만 블록체인은 이 개념을 한 단계 더 발전시킬 수 있습니다.

우리가 참고할 수 있는 좋은 예 중 하나는 "SCP 재단"입니다.

SCP 재단은 단순히 가상의 비밀 조직으로, 공동 작성 위키를 통해 세계를 육성합니다. 2008년에 처음 시작되어 15년 동안 운영되고 있는 SCP 재단과 그 커뮤니티는 호러, 공상과학, 판타지 등 다양한 장르를 포함한 커뮤니티 주도의 글/이야기를 통해 세계를 확장해 왔습니다.

팬/커뮤니티는 SCP 재단의 대출 페이지이자 16개 언어로 제공되는 SCP 위키에서 글뿐만 아니라 만화, 비디오 게임, 애니메이션 단편 영화 등 다양한 형태의 미디어로 글을 작성하고 창작할 수 있습니다.

SCP 재단이 커뮤니티 참여로 성공하고 지속 가능한 이유는 무엇인가요?

자유로운 참여: 기여자는 정해진 법칙과 가이드라인을 준수하는 한 콘텐츠를 제작할 수 있는 폭넓은 자유를 누립니다. 이는 커뮤니티 구성원 간의 주인의식과 참여를 촉진합니다.
협업 환경: 위키 형식은 콘텐츠에 대한 토론, 피드백 및 개선을 위한 활발한 포럼과 함께 공동 작성 및 편집을 허용합니다.
탈중앙화된 거버넌스: SCP 커뮤니티는 탈중앙화된 권력 구조로 운영됩니다. 관리자와 중재자가 있지만, 커뮤니티 전체가 주요 결정에 중요한 발언권을 가지고 있습니다.
강력한 문화 재단: SCP 재단은 풍부하고 확장된 지식을 바탕으로 일관된 주제적 기반을 제공하여 기여의 연속성과 공유 우주의 신빙성을 높여줍니다.
고스트 프로젝트는 이미 미상 씨의 예술과 커뮤니티 주도형 이벤트를 통해 구축된 DAO 투표 시스템과 스토리/문화로 3번과 4번을 충족하고 있다고 생각합니다.

1번과 2번을 충족하기 위해 우리가 해야 할 일은 아티스트와 커뮤니티가 창의력과 집단지성을 증폭시켜 프래그먼트의 확장에 자유롭게 참여할 수 있는 구조를 정의하는 것입니다.

어떻게요?

프래그먼트는 현재 총 187개의 컷으로 구성되어 있으며, 각 컷은 고유한 NFT입니다. 확장된 프래그먼트가 어떻게 표시될지에 대한 자세한 비주얼이나 프런트엔드 UI는 아직 미정이지만, 이와 유사한 구조를 상상해볼 수 있습니다.

이미지

조각의 187개 컷에 대한 정의된 스토리 외에도, 모든 아티스트는 조각에 대한 추가 컷을 만들고 자신의 컷이 조각의 공식적인 일부가 될 수 있도록 제안서를 업로드할 수 있습니다. 더 정확히 말하자면, 이 컷은 기존 단편 컷 사이에 포함되는 것이 아니라 단편 작품의 한 가지가 되어 고스트 월드의 공식 '일화’가 되는 것입니다. 이런 식이죠,

로키 감독이 멀티버스가 어떻게 설정되고 있는지 설명합니다.
로키 감독 설명 - 어떻게 다중 우주가 설정되고 있는지 - MCU - 타임 라인 - 분기 - 충돌 - 설명
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예를 들어, 미스터 원데이의 아트 이코노미스트 고스트는 고스트 프로젝트 월드 내에서 자신만의 스토리와 일화를 가진 공식 고스트 캐릭터/페르소나 중 하나가 될 수 있습니다. 이 과정에 더 많은 아티스트가 참여할수록 더 많은 분기가 생겨나고 고스트 월드가 더욱 풍성하고 활기차게 됩니다.

OPEN_CALL_SUBMISSION~d7e665a6-05bf-4c81-9bd3-ea8c5c599233-submission-2271be7e-7816-439c-84fd-ed53c0030d5c_1200.jpeg
OPEN_CALL_SUBMISSION~d7e665a6-05bf-4c81-9bd3-ea8c5c599233-submission-2271be7e-7816-439c-84fd-ed53c0030d5c_1200.jpeg
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예, 이것은 매우 대략적인 아이디어 초안이며 조각 확장 아트의 온보딩 / 투표 프로세스, 웹 사이트 리브랜딩 등 자세한 내용은 논의가 필요합니다. 하지만 고스트프로젝트 DAO가 확장된 프래그먼트를 어떻게 활용할 수 있는지에 대한 명확한 방향성을 정립할 수 있다면, NFT/아트 씬에서 가장 주목받고 지속 가능한 사례 중 하나가 될 수 있을 것이라 생각합니다.

이 아이디어에 대해 어떻게 생각하시는지 의견을 공유해주시고 추가 아이디어도 환영합니다.

[domenico]

1. Dao를 만드는 것도 중요하지만 일정한 규정이 있고 거버넌스를 통해 개정하는 방식이 좋을 것 같습니다.

2. 아티스트 참여의 메리트가 중요하고 저작권 등에 대한 부분도 서로가 문제되지 않도록 정해야 할 것 같습니다.

[tonyhan]

Simply we are strategically pivoting to unlock the full potential of our ghost PFPs. Our overarching goal is to enrich our fragmented narrative, which demands a dedicated platform for art exhibition and community revitalization. While Discord offers flexibility, the need to attract and engage a broader spectrum of artists calls for a more sophisticated, professional platform, like a custom-designed website. This shift is not merely aesthetic but functional, facilitating a comprehensive restructuring of our DAO to focus singularly on narrative enrichment.

In parallel, we are re-evaluating our marketing approach, especially within the nuanced Web3 space where traditional tactics falter. Our strategy will evolve to prioritize forging meaningful relationships with artists and immersing ourselves in the art community, bridging the gap between Web3 innovation and Web2 familiarity.

Acknowledging the complexity of enhancing community engagement within our DAO, we understand this is not uncharted territory. However, its successful execution hinges on meticulous planning and targeted execution.

Here are the lists that we should or could be our strategy

1. Platform Development and Integration
   Building a bespoke, interactive website that not only showcases art but also fosters community interaction and story development.

2. DAO Restructuring
   Aligning our DAO’s structure with our strategic goals, focusing on narrative expansion

3. Marketing and Community Outreach in Web3 and Web2 Crafting a dual-channel marketing strategy that leverages the strengths of both Web3 innovation and Web2 outreach to build a diverse, engaged community

4. Artist Engagement and Collaboration
   Establishing synergistic partnerships with artists, creating a collaborative ecosystem that contributed to and benefits from our evolving narrative.

5. Community Participation Enhancement
   Developing initiatives that actively involve our community, encouraging participation and feedback to shape the direction of our DAO.

Each of these strategies is designed to interlock and reinforce one another, creating a cohesive, dynamic environment where art, story, and community coalesce into a vibrant and sustainable ecosystem

concerns

1. Platform Development Risks

   • Technical Feasibility
     Developing a sophisticated, user-friendly platform can be technically challenging and resource-intensive. Ensuring robustness, scalability, and security are key concerns.

2. DAO Restructuring Complexity

   • Restructuring the DAO to focus on narrative expansion requires careful governance planning to ensure that decision-making remains efficient and democratic. also there is a risk that not all DAO members will agree with the new direction. Mitigating this requires transparent communication and possibly some form of consensus-building or voting mechanism

3. Marketing Strategy in Web3/Web2

   • Navigating Dual Channels
     Web3 and Web2 marketing strategies can be complex. There is a risk of diluting the brand or confusing the message if not executed cohesively. Also determining the return on investment for marketing efforts, especially in the relatively uncharted territory of Web3, can be challenging.

4. Artists Engagement and Collaboration

   • Aligning Interests
     Ensuring that the interests of the artists algin with the DAO can be challenging. There’s a risk that artist collaborations might not always seamlessly integrate with the DAO’s objectives
   • Intellectual Property Concerns
     Collaborating with external artists raises questions about ownership and rights over the created content

5. Community Participation Enhancement

   • Engagement Fatigue
     Continuously engaging the community without overwhelming or fatiguing them is a deliciated balance. Catering to a diverse community (old/new community) means acknowledging and addressing varied interests, which can be logistically and strategically challenging.

Action Plan

1. Platform Development and Integration

   • Employ experienced web3 developers and use proven tech
   • Launch a beta version for community feedback
   • Provide tutorials and support during the transition phase

2. DAO Restructuring

   • Develop clear governance protocols and decision-making framework
   • Host AMA sessions or Q&A forums to address concerns
   • Facilitate a voting process for major decisions to ensure democratic involvement

3. Marketing and Community Outreach in Web3 and Web2

   • Develop distinct strategies for each channel with unified branding and messaging
   • Regularly review and adjust strategies based on performance metrics

4. Artist Engagement and Collaboration

   • Create guidelines and agreements outlining collaboration expectations
   • Involve artists in the planning stages to ensure alignment with DAO goals
   • Develop clear contracts addressing IP rights

5. Community Participation Enhancement

   • schedule events and initiatives strategically to avoid overwhelming members
   • provide varied and dynamic engagement opportunities
   • develop specialized sub-groups or committees focusing on different interests

[Onely]

It’s open to discussion about this agenda. To increase the “Fragments” ecosystem, there can be various ideas from all of our community. Setting up a specific direction can help us drive a positive endeavor. One of the councils, I’d like to add my thoughts and what I can contribute to this value. Also, it can be an activity from our community. Not only councils but also holders can add meaningful value through those various actions.

CommunityOperations: As a community council, I aim to engage in basic community management activities, including information transfer through study rooms, encouraging proposal creation and voting, sending reminders, and providing operational support when new fragments or derivative works are introduced.

Research or Writing some posts: I would like to do research that combines experiential insights gained from actual operations with perspectives from other researchers. By synthesizing research papers from various sources and incorporating visions presented by other DAOs, I aim to produce a comprehensive document(If possible). This endeavor not only serves as a career incentive but also results in a tangible output that contributes to the body of knowledge. Despite my limited understanding of DAOs, the absence of universally accepted “best practices” or strict guidelines suggests abundant opportunities for exploration. I believe this applies not only to DAOs but also to NFT projects. Undertaking even small initiatives and experiencing processes firsthand can be a valuable asset. The opportunity to create meaningful outcomes through such endeavors is truly remarkable.

Partnerships: Ongoing collaboration with external entities and projects remains a priority. I plan to participate in business meetings and explore avenues where partnerships can provide mutual benefits. Additionally, I am open to taking a more proactive role in driving activities if there are opportunities to improve outcomes or achieve specific KPIs, especially during challenging periods.

Conference Hosting: Continuing our efforts to enhance public brand awareness, I aim to organize conferences at least once a year. Although facing challenges in securing speakers and market status, I think it can make wide awareness of our brand to the public if we can host a global-based conference or offline event. To increase more and more, if there is a specific need and opportunity, I am determined to gradually establish a foundation for appealing to global users. My goal is to participate in a big event such as NFT NYC’s side event next year, positioning it as a stepping stone for global expansion.

[martiniblue]

I agree with the rough plan mentioned above as expanding and spreading the Fragment worldview ultimately contributes to enhancing the value of ‘ghostsproject’
However, as Tony mentioned, there are various factors that need to be carefully planned and considered in advance, therefore, I believe it should be implemented only after obtaining comprehensive information and establishing a suitable schedule.
As a member of the council, I think my role in expanding the Fragment worldview is to create an SNS account of the Fragment worldview to raise awareness among artists and ordinary people.
I have been consistently posting Fragment-related content through the ghostbar Twitter account, but it has not yielded the desired results due to two main reasons.

1. Due to the sluggish NFT market, the Twitter account has had limited exposure
2. The majority of the account’s followers are NFT enthusiasts

So I would like to increase Fragment’s exposure by utilizing Instagram, a popular platform among artists. I believe that this endeavor will eventually contribute to attracting more artists to participate in the expansion of Fragment.

[MrMisang1]

There can be some concerns and unpredictable problems, but basically I love this idea.

A lot of artists created lots of artworks for GhostsProject at several contests before but I felt those artworks were gone(forgotten) because there is no specific way to archive them. I think we can ‘archive’ new artworks related to a very specific narrative through this plan.

Yes, I think this is a plan to expand FR’s story, and also a plan to publicly archive the works of the authors participating in the expansion.

Artists attract more artists. Sometimes their fans will also follow us through this plan.

*And more than anything, I think the expanded FR will be very beautiful. It may not be possible to accurately predict its shape. I think it will be a huge collage intertwined with narrative, or a refined form of chaos.

A story that expands infinitely. That’s what we need in the long term.

[Yammo]

DAO works well in many cases.

If some people withdraw 90% of the initial fund and call it a DAO with remaining fund, it’s has an issue with motivation and justification to run a DAO.

It’s also another problem when they’re not admit that it happened.

For many DAOs, no matter how big their size is, works though they start without a fund, because of volunteers and donations.

In some cases, like the Nouns DAO, it works well because they manage their Fund transparently.

Don’t talk about the failure of a project as if it’s a failure of the DAO structure.

And whales of GhostsProject, including Mr.Misang and MYTY, they got the most votes because of they bought bunch of ghosts due to early day’s hacking event. Aren’t they are the ones took the most of funds earned from the mint?

I remember back then I pointed out fund moved out from the initial vault.

The team said it’s because of they have to pay tax and all that but those funds never came back.